ARLG: Purposeful Social Media for Academic Libraries

 ARLG: Purposeful Social Media for Academic Libraries (Delivered online, via Teams)

This is a hands-on and interactive workshop, focusing on social media withpurpose: defining what you want to achieve, who you want to reach, and what you actually need to say. We'll move beyond broadcasting updates, to a building strategic, sustainable online presence that genuinely matters. Our time is limited, so how do we use it most effectively?

Topics covered will include the social media landscape and the many available channels, using social media to further your library’s aims, voice and tone, interactivity, accessibility and increasing engagement. Platforms covered include Instagram, TikTok and Bluesky.

This course is aimed towards academic and research libraries.

Trainer bio: Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organisations including the Bodleian Libraries, the British Library, Jisc and the NHS. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online.

Cost: This is a free workshop for CILIP or ARLG members. 

To support those undertaking ACLIP/MCLIP, this workshop may support evidence for the following PKSBs: 10.4; 10.7; 10.8; 10.9; 13.5; 13.6 

If subsequent to booking a place on this ARLG workshop you find that you are unable to attend, we ask that you let us know this as soon as possible, so we can contact anyone on a waiting list. In the event of a ‘no-show’ on the day, £25 may be charged.  Bookings will close on 4th September.