UKeiG CPD - YouTube, Instagram, TikTok and beyond: video marketing for libraries and cultural organisations

Overview

Video is everywhere and becoming increasingly essential to successful library marketing. Instagram has shifted to become primarily a video-based platform, TikTok is huge, Facebook posts with videos get 50% more engagement than those without, and of course YouTube remains the third biggest site on the internet. This hands-on workshop aims to help delegates navigate this landscape, familiarising you with several styles of video, and giving you a chance to try out some useful tools.

Who should attend?

All librarians, IT and information professionals who publicise and promote services on behalf of their institution, and who want to market their resources and services more strategically, efficiently and effectively using video.

Topics covered include:

• Vertical video: Instagram Reels, TikTok and YouTube Shorts
• Creating and maintaining a library YouTube channel, accessibility, thumbnails, tags and descriptions, as well as using analytics to learn what your users respond best to
• Exploring examples of, and discussing how best to create Virtual Tours, Explainers, Pop Culture
• Pastiches and Study-With-Me videos
• Using PowerPoint for screen-capture and other video types
• AI in video: is it worth it, and what tools can be used for free.

Delegates will have the opportunity to try out freely available video-creation apps. There will be time to experiment with:

• PowToon, a hugely versatile tool which allows you to create everything from fun cartoon style animations to slick explainers to full tour videos
• The free version of Adobe Cloud Express (formerly Adobe Spark) which can create videos suitable for YouTube or Instagram, as well as various other marketing outputs like graphics and flyers.

Please be assured that you won't need a camera or a mic for this session. Although you will be welcome to use them; this course will explore camera-free ways to create video.

Course leader

Ned Potter is Faculty Engagement Manager at the University of York, and a trainer for various organisations including the Bodleian Libraries, the NHS and the Welsh and Irish Governments. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. 

His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social

Costs

The course (including presentation slides and documentation):

UKeiG/CILIP members £50 + VAT
Non-members £80 + VAT 
Employer Partner staff £64 + VAT Please contact your rep or email employerpartners@cilip.org.uk for the discount code.